TikTok is introducing a new feature that permits them to reduce the volume of AI-made content appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread release. This development coincides with a rise in AI-generated material, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the quickest rising video streams on a popular video site only show clips produced artificially. A significant portion of this output is deemed “AI slop”, a label for poor-quality, factory-style content that is frequently absurd or bizarre.
Based on user feedback that numerous viewers like content created using AI tools, from AI artwork to educational videos, and we want to offer the community the ability to increase or decrease of that, based on their own likes,” said a company executive.
AI on the Platform
The service disclosed that there are presently over a billion videos on its network tagged as artificially created. Overall, more than 100 m pieces of content are submitted to the service each day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Users will be capable of reduce or increase the volume of artificial media they watch by opening the “manage topic” feature in the app and selecting AI-made media. Further subjects that currently be controlled under the setting encompass current affairs, style, beauty, and movement.
AI Disclosure Rules
TikTok’s policies oblige creators to identify lifelike AI-made content, and it prohibits malicious fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the platform will now apply an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying AI-generated material. This action is aimed to stop users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2 million educational fund for specialists and groups to develop informative material about using AI responsibly. This initiative will assist non-profit groups specializing in training coding and technology.
Moderation Strategy
TikTok has defended its content review process, amid debate over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation department in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most harmful content before it has to be seen by staff. The platform stated a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
